§ Volunteer Form
§ What is Pro-Life Unity?
To achieve Pro-Life Unity we will establish standards that we all agree upon, and efforts that we all regularly participate in. By working together we can challenge the culture of death and the apathy which is pervasive in our society.
§ Action Code
Help promote the Pro-Life Action Calls which are put out by Pro-Life organizations nationwide.
§ Life Principles
Click here for the timeless Life Principles that were established over 30 years ago by the March for Life Education and Defense Fund.
§ Volunteer Form
Click here to fill out our volunteer form. We can help you identify what you would like to do to help the unborn and connect you with either our efforts our some other group effort somewhere near you
Saturday, November 29, 2008
The Marketing Of Abortion
Marketing plays a tremendous role in our society concerning most issues and events. For example, Barack Obama’s campaign, along with the mainstream media’s cooperation, basically got him elected because of a slick style-over-substance marketing plan. His daily pounding of the ideas of hope and change, without being questioned about specifics or an examination of his past, created a nice little marketing package. We also have had many other marketing campaigns that have been quite effective, such as anti-smoking, anti-fatty foods and global warming.
The pro-abortion view has also been based mainly on the marketing of “choice.” America’s society was founded on freedom of choice. For example, one chooses which school to attend, what career path to take, where to live, who to marry, etc. It’s a natural extension to make choice in abortion an acceptable idea. In fact, it’s a brilliant marketing ploy. Consequently, when someone questions them and states that they are really pro-abortion, their comeback is that they aren’t pro-abortion, but abortion should be a choice to be considered. Obviously, if they believe abortion is an option, then they are pro-abortion. Planned Parenthood masks their main function of abortion by often saying they are for women’s health issues or birth control.
The pro-abortion crowd also uses another common term that is difficult to question. The use of “right” is another word and idea that is ingrained in our society. Of course, our founders said that we have a right to life, liberty and the pursuit of happiness. Obviously, the right to life has been conveniently excluded when the pro-abortion group discusses abortion. The woman’s right to choose and right to control her own body are examples of their marketing strategy. Also, if you are against a woman’s right to choose, then you might be labeled anti-woman. By creating this marketing approach, they have made it very difficult to oppose their view without being labeled negatively.
The pro-life movement needs a strong marketing campaign of its own to counteract this. The terms “pro-life” and “sanctity of life” often are seen by the masses as terms to defend the position, just as the pro-abortion people use terms to justify their view. Thus, many view that there are just two opposite views without one being the absolute correct one.
We often have been sugar coating the truth of abortion, by avoiding showing or telling the truth of what happens during an abortion. The pro-life marketing approach should be one of distributing or showing as many videos as possible, such as the short video Harder Truth or others that show abortions. Currently, technology has advanced so far that it is fairly easy to disperse photos and videos that could greatly help promote the message. Hopefully, at some point there could be a documentary on a major television network really showing the truth about abortion. The pro-abortion movement would undoubtedly retort with the same old marketing campaign in rebuttal to this. But the images of abortions will assuredly never leave the collective memories of all who see them. We will move ahead in the marketing battle and one step closer to eliminating abortion.
Click here to read more of my articles at StandForLife.net