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§ Life Principles

Click here for the timeless Life Principles that were established over 30 years ago by the March for Life Education and Defense Fund.

What Is Needed To Get Your Message Understood?

by Jack Yoest



The wrong combination of what the small business offers and then delivers can leave a bad taste.

The salt-water taffy candy tasted terrible. It was safe to eat and would hurt nothing but sales. And it was my fault.

Your (much younger) Business Professor did it on purpose. It started as a noble experiment but then devolved into a base prank.

One summer, I was working as a candy cook with two other bored confederates. We dreamed up a chemistry research project combining two of the five senses: color coordination and a taste response.

No animals were hurt in this human testing.

Our hypothesis was simple, “If the taste and coloring were different, would the tongue taste what the eye saw? Or would the eye see what the tongue tasted?”

Read the article here at Small Business Trends.  And be sure to read the comments.

Be sure to Follow Your Business Professor @JackYoest on Twitter.

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Posted by Jack & Charmaine Yoest on 08/07 at 10:04 AM
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Is It Possible To Teach Business Ethics?

By Jack Yoest

basketball ref

Your Business Professor was teaching our 5-year-old boy some basketball moves in our backyard court.

Grab a jersey here. Push there. Lean. Scream.

Charmaine looked out the window from her home office. As a Kentucky Wildcats fan, she understands basketball’s contact nature, but she had never heard the narrative, the coaching.

“What are you doing?” she asked me.

“Teaching him how to cheat,” I said as I deftly showed my boy my favorite defensive move: How to gently touch the shooter’s arm without getting caught by the referee.

And I have another motivation. Knowing how to “bend” the rules would be a valuable skill if — more like, when! — he decides to run his own business. I am a forward-thinking father.

“I don’t think I like that.” She was worried about our boy. “Isn’t that how all those Tyco guys got started?”

I stopped to give her argument some consideration…

Read the story here.

Be sure to Follow Your Business Professor @JackYoest

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Posted by Jack & Charmaine Yoest on 08/03 at 09:19 AM
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The Planned Parenthood Baby Organ Profit Center

How much profit is in a baby liver?

About $11,000.

A few years ago Your Business Professor was needling his tax accountant. I asked him, “What will you do when everyone uses software to do taxes?” He says, “My business is growing and will continue—“

“But the numbers; the taxable income—the profit is easy to figure…”

He smiles, “But what is “profit?”

And that is the debate in #PlannedParenthood where #PPSellsBabyParts and #PPShoutYourStory

Your Business Professor teaches accounting students and graduate-level management classes. I also worked for decades in the medical business in tissue sampling, disposables and equipment.

So the debate on the profitability of organ donations caught my attention. Here’s the sell sheet,

The law is clear. Ovide Lamontagne, Esq., Americans United for Life, writes in National Review,

In particular, 42 U.S.C. 289g-2(a) makes it unlawful for any person “to knowingly acquire, receive, or otherwise transfer any fetal tissue for valuable consideration if the transfer affects interstate commerce” (emphasis added).

The law defines “valuable consideration” to exclude “reasonable payments associated with the transportation, implantation, processing, preservation, quality control, or storage of human fetal tissue.”

But like my CPA said, the “valuable consideration,” the remainder of sales minus expenses is open to interpretation.

The question becomes, Is $24,250 a “reasonable payment” in the sale of a human organ? Planned Parenthood claims they are just covering their expenses. StemExpress has spoken by taking their website offline.

So let’s look at what their expenses might be. Please let me know on Twitter @JackYoest http://www.twitter.com/jackyoest if my estimate for each line item is correct and if I have the services correct.

We can re-calibrate and update with the wisdom of crowds in the TwitterVerse.

(This is necessary since #PlannedParenthood and @StemExpress are not likely to comment. The Stem Express website was down, probably needing to spend more time with the family.)

Cost of Goods Sold

Planned Parenthood

Fifth month abortion 3,500

Harvest 425

Lab (misc) 275

Stem Express

Company overhead (per transaction) 1,200

Sales Representative commission (10% of sale) 2,425

Tech courier 180
Ground transportation 75
Dry Ice (Cryopreserved) 20

Igloo container 40

Charter Helicopter (three hours) 4,500

Processing fee for investigators 150

RNA Quality Check 100

Tissue Macrodissection 40

Expenses 12,930


Baby liver (tissue, issue one each) 24,250



I am using the complicated accounting formula: Sales – Expenses = Profit.

This higher, non-common-core, math gives us a real number: Eleven Large.

The Alert Reader will notice that I am combining the expenses for both #PlannedParenthood, which produces the goods for sale, and Stem Express, which is the channel of distribution (let’s not call them a middleman or rent–seeking parasite), to the end user.

The actual transportation/delivery costs might normally be done by a FedEx’er shipper. (Listed on the StemExpress website order form.) A bit cheaper than chartering a helicopter but I want to be underestimating and diplomatic to Dr. Frankenstein’s potential expenses at Planned Parenthood.

The #AlertStudent knows that in the formula these numbers are constants. But in normal business these forecasted numbers can have variation. Sales demand can go up or down and Expenses can go up or down. Profit is not guaranteed.

There is a chance that no profit could be made or that a company could lose money (I’ve done a lot of those…).

There is risk in business. Profit is the reward for managing this risk.

But would appear that there is little risk to deliver a liver. Stem Express gives Planned Parenthood a shopping list for the body parts needed and the abortionist can schedule a “donor” to fit the bill, so to say.

How much the “doctor” pressures the patient to “choose” abortion over life is not known. (Actually a pregnant women should be treated as two patients.)

Anyway, the abortionist will then modify the surgical procedure to extract the organ that was pre-ordered. There are no inventory carrying costs. There is minimal risk.

This is a nearly risk-free business and a very profitable business model.

But is it ethical or legal? Not likely. The profits seem to be far in excess above a break-even analysis. This can be determined in an independent audit.

Please tweet me your input @JackYoest and use #PPSellsBabyParts or comment.

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Posted by Jack & Charmaine Yoest on 07/31 at 06:45 AM

Obama Spokesman on Selling Aborted Baby Body Parts: We Will Not Defund Planned Parenthood

Just three days after saying that Planned Parenthood’s selling the body parts of aborted babies is “ethical,” President Barack Obama’s top spokesman this afternoon cut off a reporter and refused to discuss the issue further. The Obama official also confirmed President Obama will not agree to cut off taxpayer funding of the abortion company over the shocking news.
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Posted by News Hound on 07/20 at 03:04 PM

Peter Shinn Interviews Ben Davidson from Suspicious 0bservers

What’s going on with our weather?  Why is it getting colder, not warmer? What about the sunspots, magnetic pole reversal? Peter and Ben discuss these issues and many more!

Ben Davidson is the Founder and CS0 of Suspicious 0bservers

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Posted by Turnstile on 07/19 at 06:33 AM
ColumnistsPeter ShinnPro-Life UnityVideo • (0) CommentsPermalink

Before Dismembering Her Unborn Baby, Abortionist Tells Woman “You’re Signing This Life Away”

(LiveActionNews) — A woman decided to have a late-term abortion because the baby had spina bifida, and would likely be in a wheelchair. Some techniques of late-term abortion require a woman to go through labor, and she wanted to avoid that, so she opted to have her child dismembered in a D&E abortion procedure. In this type of abortion, the abortionist dismembers the baby with forceps, pulling out pieces (arms, legs, etc) and the baby is usually alive and conscious as he or she is torn apart.
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Posted by News Hound on 07/09 at 10:24 AM

Young Women For America

Pro-Life session


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Posted by Turnstile on 06/20 at 02:08 PM
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18,000 Viable Unborn Babies Die Every Year in Painful Late Abortions in the United States

In Washington, D.C. today, the leaders of the top pro-life groups in the country joined with pro-life Senator Lindsey Graham to introduce the Pain Capable Unborn Child Protection Act in the Senate. The measure would stop late abortions taking place when unborn babies are viable and capable of feeling intense pain.
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Posted by News Hound on 06/11 at 09:24 PM

Video - Are we heading for another Mini Ice Age?  Peter Shinn Interview with John Casey

Peter Shinn, President of Pro-Life Unity interviews John Casey, author of Cold Sun and Dark Winter.  With global temperatures having paused for 18 years, 6 months, it’s obvious global warming, also referred to as climate change, has not been a factor for a long time.

If we are headed into another Little Ice Age, wouldn’t you rather be prepared instead of surprised?

The Antarctic ice is growing, global ice is growing and there are record cold temperatures around the world.

Be aware, not afraid.

John Casey’s website - http://spaceandscience.net/

Peter Shinn
Pro-Life Unity
United we stand ~ Divided They Die
Pass it On

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Posted by Turnstile on 06/11 at 12:55 AM
ColumnistsPeter ShinnPro-Life UnityVideo • (0) CommentsPermalink

Premature Baby Born Two Weeks After the Legal Abortion Limit Miraculously Survives

Fifteen months ago, Keira-Drew Burns was born at just 25 weeks and weighing 1.1 lbs (499g)–less “than a bag of sugar,” according to reporter Madlen Davies of the Daily Mail. She was so tiny she could fit in two palms.
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Posted by News Hound on 06/09 at 09:35 PM
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